Clear products, built with care.
Product Designer · UX/UI · Visual Design
I’m Raisa, a product designer with 8+ years across UX, product, and visual design. I turn ambiguous problems into thoughtful, accessible experiences through research, structure, prototyping, and usability testing.
How I approach a project
Research
Curiosity
User interviews, heuristic evaluations, and competitive analysis before a single wireframe gets drawn.
Structure
Clarity
Information architecture and content hierarchy that make navigation feel obvious, not clever.
Prototyping
Iteration
Low-fi wireframes through high-fidelity Figma prototypes, refined through real feedback.
Access
Inclusion
WCAG-minded design decisions so the finished product actually works for everyone using it.
E-Commerce · UX/UI Design
Redesign for a Clean Skincare Brand for Athletes
Medalist Skin needed an online shopping experience that matched its brand story. I audited the existing flow, rebuilt the information architecture and purchase path, and designed responsive Figma prototypes with accessibility built in from the start.
81%
decrease in average time-on-task during usability testing
Mobile App · UX/UI Design
Planning and Organizing Thoughtful Gifts
Gift Planner helps people plan, schedule, and personalize gifts in one place. Eight user interviews surfaced decision fatigue as the core problem, which shaped the personas, journey maps, and onboarding flow behind the final design.
70 →
95%
task completion after two rounds of usability testing
35%
reduction in average time-on-task
Retail & Service · UX/UI Design
Redesign for a Local Bike Shop
BikeMaxShop combined retail and service booking in one confusing experience with no navigation. I ran a heuristic evaluation, rebuilt the information architecture and product hierarchy, and surfaced pricing and service details up front to build first-time buyer confidence.
80%
improvement in booking completion
8+ Years in Design
From visual design to product design
Eight-plus years in visual and graphic design built a strong foundation in visual communication, branding, and digital design. That foundation carried naturally into UX/UI and product design, with a focus on responsive interfaces, accessibility, and seamless digital experiences.
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User research
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Journey mapping
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Wireframing & prototyping
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Usability testing
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Responsive interface design
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Brand identity & visual design
Tools